notsogoodprints Instagram Marketing

The Problem: notsogoodprints is a small business that sells unique greeting cards on Etsy. They are looking to increase their brand awareness so more people visit their Etsy store. Their target audience are men and women 13-34 years old who are tech-savvy and active on social media.

The Solution: I first created an Instagram account so notsogoodprints can start growing a social media presence. I also created a brand voice to showcase the business’s oddball cards and quirky designs. Words that describe the brand are unique, odd, funny, and nature-focused. The marketing tone is informal, friendly, and humorous. My goal is to help this business better reach its target audience and spread brand awareness.