Bayer Aspirin On-the-Go Bottles Banner Ad

Client:

Bayer

Year:

2023

*THIS IS A SPEC AD*

The Problem: The target audience are professional men and women ages 35-50 with household income of 75k+. This group tends to suffer from stress headaches as a result of their busy lifestyles. They are always on the go and balancing a million different tasks along with their careers and families.

The Solution: The main purpose is to drive traffic to the Bayer On-the-Go page of the Bayer site. I used the first two frames to promote the main benefits: learning about stress and headache prevention on the site. I used the third frame for the secondary call to action: purchasing the bottle of Bayer On-the-Go. Since the targeted group is always “on the go,” I centered my copy around movement words. The product is easily accessible on the go, and I wanted my copy to promote that sense of flexibility.